01 Case study

Artisan leather goods

An emblem born from the branding iron, following each piece from the box to the leather.

Field: Artisan leather goods: boots, jackets and leather pieces
Disciplines: Identity · Packaging · Applications
Pieces: Emblem and wordmark, box, card, wax seal, leather debossing and label

Leather boots in their black emblem box, on tissue paper, with the brand card.

The starting point

A leather brand lives in its objects: boots, jackets, pieces of craft. Its identity had to work where the product lives —debossed in leather, embossed on a box, pressed into a wax seal— and not only on a screen. The mark had to stand up to the craft: debossed, embossed or printed, at any size.

The idea

The idea comes from an old gesture of leatherwork: the branding iron. The emblem has the weight of a fire brand, with a firm stroke and few elements, made to be debossed. Beside it, a restrained wordmark that doesn’t compete. The deep black of the packaging lets the leather and the emblem take the lead.

The identity, applied

The emblem follows each piece from start to finish: embossed on the black box, on the brand card, on the wax seal that closes the ribbon, on the chest and back of the jacket, beside the zipper and on the inner label. Opening the box becomes part of the brand experience.