02 Case study
Signature cocktail bar
A sun half sunk into the water, drawn in lines that carry from the wall to the coaster.
- Field
- Signature cocktail bar
- Disciplines
- Identity · Applications · Experience
- Pieces
- Logo, illuminated wall, menu, coasters, napkin, apron and cocktails
The starting point
A signature cocktail bar is experienced with every sense: the light, the glass, the texture of the napkin. Its identity needed a mark that could travel from the stone wall to the coaster, and from the menu to the foam of a cocktail, without losing its finesse.
The idea
The symbol is a sun half sunk into the water: the moment of sunset, the hour of the first drink. It is drawn in fine parallel lines, a design that can be debossed, embroidered, lit or printed and still be recognized at the smallest size. Debossed on handmade paper, the logo shows the delicacy of its line.
The identity, applied
The sun appears lit on a stone wall among plants, engraved on stone coasters, embroidered on linen napkins, on the apron, on the menu and even on the foam of the cocktails. The brand becomes part of the experience of the place.
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More work
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