III Services

Content and advertising: messages that make people stop

We do creative direction, campaigns and social media pieces that look and sound like your brand. Less noise, more judgment: content made so someone stops, looks and remembers.

Why content is design too

Most people will meet your brand on a small screen, among hundreds of posts. The winner there is not whoever posts the most, but whoever has something to say and says it with a recognizable image. If every piece looks like a different brand, the effort fades; if they all share one voice, each post adds to the last.

Our job is to keep your content consistent with your identity while giving every piece an idea of its own.

What we do in content and campaigns

  • Creative direction: the concept, tone and visual rules of your content or of a campaign.
  • Brand campaigns for launches, seasons or openings, with pieces for every channel.
  • Content design for Instagram and other channels: posts, carousels, stories and reel covers in your visual system.
  • Templates so your team can publish consistently and stay on brand.
  • Copy: headlines and messages in English and Mexican Spanish, in your brand’s voice.
  • Print and point-of-sale pieces when the campaign also lives off the screen.

One voice, many pieces

Before we design a single post, we define what the brand wants to say and what it doesn’t. We choose a few themes and work them well: the product and its craft, the process behind it, the business’s point of view and the people who make it possible. Content stops being a daily chore and becomes a conversation with your audience.

We would rather post less and better. Consistency and quality outweigh volume, and we look for pieces that stay useful long after the day they are posted.

How we build content

  1. Listen

    We review your brand, your channels and what you already publish: what works, what is extra and what is missing.

  2. Sketch

    We propose the concept, the visual line and a first set of pieces, with real copy.

  3. Sculpt

    We produce the final pieces and templates, ready to publish in every format.

From content to the whole brand

Content works best on a clear identity; if your brand doesn’t have one yet, we can start there. When a piece calls for movement, we take it into motion graphics: animated logos and video for reels and stories.

And everything you publish can lead to your website, where the conversation turns into a project. In our work you can see an identity stretch from the wall to the coaster, or from the label to the storefront: the same principle guides content.

Frequently asked questions

Do you manage my social media accounts?

Our work is the creative side: the concept, the design and the copy of each piece. Daily posting and replies can stay with your team, using the templates we deliver; if you need something different, we discuss it in the proposal.

Do you create campaigns for launches or openings?

Yes. A campaign for a launch, an opening or a season comes with its concept and its pieces for every channel: social, print or point of sale.

Can the content be in Spanish too?

Yes. We write and design in English and Spanish, making sure each version sounds natural to the person reading it.

Do I need an identity first?

It helps a lot, because content grows from it. If your brand doesn’t have a clear visual system yet, we suggest starting with the identity or solving the essentials within the same project.

How much does it cost?

It depends on the number of pieces and on whether it is a one-off campaign or ongoing work. We send you a written proposal with scope, dates and investment.

Work from the studio

Other services

Every work begins with a stroke.

Tell us what you want to build.

Start a project

Or write to us at mercartestudio@proton.me