04 Case study
High-altitude coffee & chocolate
A flower of geometric strokes, gold on black, with the restraint of the roasted bean.
- Field
- High-altitude coffee and chocolate
- Disciplines
- Identity · Packaging
- Pieces
- Logo, coffee bags, chocolate box and paper bag
The starting point
A high-altitude coffee and chocolate brand needed an image worthy of its product: restrained, warm and recognizable on the shelf, able to bring two different products into one family.
The idea
The emblem is a flower of geometric strokes, gold on black, with the restraint of the roasted bean. The geometry brings order and the gold line brings warmth. The deep black of the packaging makes the emblem stand out, so coffee and chocolate read as a single house.
The identity, applied
The emblem appears on black coffee bags with the name in gold, on the windowed chocolate box and on the paper bag, and it holds up just as well in white over roasted beans. A consistent packaging line, recognizable from a distance.
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More work
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