Motion graphics for brands: a visual identity in motion

Why a brand needs to move

Almost everything we see from a brand today moves: a reel, a story, a screen in a store, the opening of a website. An identity designed only to stand still loses strength in those places. Motion gives your brand a gesture of its own: the way it appears, how it breathes and how it says goodbye.

Done well, motion doesn’t distract: it underlines. We design every gesture to strengthen recognition of the brand, not to show off.

What we do in motion graphics

• Animated logos: your brand’s signature in motion, to open and close videos, presentations and social posts.
• Brand video and pieces for reels and stories, in vertical and horizontal formats.
• Kinetic type and animated graphics for campaigns, launches and presentations.
• Motion for websites: intros, transitions and subtle details that make the identity felt.
• Final files in the formats each platform and each screen requires.

Motion with purpose

Every animation starts from the identity. We study how your logo is built —its strokes, its curves, its weight— and look for a movement that grows from there, not an effect from a catalog. We set the rhythm, duration and easing of each gesture so the brand feels the same in a fifteen-second reel and on a large screen.

We also think about where it will be seen: the type has to read on a phone, the opening has to hold attention in the first second, and the ending has to leave the brand clear.

The intro of this website is an example: a drop of ink falls, draws the Mercarte symbol and solidifies into an obsidian sculpture. It is motion made to measure for a brand and its idea, “from ink to artwork.”

How we build an animation

1. I

   Listen

   We define where the animation will live, what it needs to convey and how long it should last.

2. II

   Sketch

   We propose the idea of the movement with key frames and short tests before animating everything.

3. III

   Sculpt

   We animate, refine the rhythm and deliver each version in its format.

Motion and identity, together

The best motion is born with the brand. If we are designing your identity and branding, the logo animation is considered from the first stroke. If you already have one, we animate it while respecting its design.

Pieces in motion become part of your content and campaigns, and of your website too: an intro, a transition, a detail that makes the brand feel alive.

Frequently asked questions